The Definitive Guide to:
"Managing the Media in Times of Crisis"
The Media Crisis Gurus’ battle-tested media tips and insider expertise prepare anyone to excel in all “on-air” situations. There is no need to fear reporters in times of crisis if you read this practical, no-nonsense guide about the media and the reporter’s agendas.

INCLUDED:

  • 10 Commandments of a Winning Media Strategy
     
  • Media Rules to Live and Die By
     
  • How to Avoid the Media Kiss of Death -”NO COMMENT”
     
  • The 5 “W’s” and “H” of Media Reporting
     
  • Craft a Winning Corporate Message
     
  • Message Delivery


New Gurus' Offering!!
Special Web Price
Buy it now for just
$19.95

Reviews:

". . . every member of your organization that does or may remotely be placed in a situation of dealing with the media should have a copy of this book at their fingertips"

Jeffrey Magee, PhD. Publisher: Performance Magazine
 
"This should be required reading for anyone who might ever come close to the media . . . the best I’ve seen. It has the good, the bad, and the ugly."

Charles Ely, News Anchor, KTUL TV, Tulsa, Ok.
 
"The book is an extremely astute and concise analysis of the current state of media operations in the United States. . . . I would strongly recommend it be read by anyone who deals with media on a regular basis"

Ed Tully, Retired Chief, Education and Communication Arts Unit, FBI Academy
 
"As I read through the guidelines established in this text, I suddenly realized that this was not theory, but practiced, proven principles. . ."

Rev. Danny Lynchard, Director, Tulsa Police Chaplaincy Corps
 
"A very enlightening read for the lay person as well as the professional. "No Comment" is a must have guide. . ."

Ms. Janet Wood Jensen, Director of Special Events, Massachusetts
Horticultural Society, Past News Anchor, KMBC TV, Kansas City, Mo.
 
"An insightful, in-depth look into the inner workings of the media . . . Palmer and McCarthy have nailed it."

Dennis Mook, Chief of Police (Ret.), Newport News, Va.

"No Fluff" - "Great Stuff"

If you think your company is immune from the media, think again.
Every single day, companies across the world are called upon to respond to media inquiries. Natural Disaster. Workplace Violence. Terrorism.

YOU COULD BE NEXT! BE PREPARED!
Click Here to Purchase Now - $19.95
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*Bundle Purchase w/ Other Guru Training Products*
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Copyright 2011, The Palmer/McCarthy Group, LLC.